While looking at it in line, I looked at the differences:
- It doesn't even say Too Faced on the top of the box
- The Natural Eye logo on mine is bronze with black lettering (sorry for the camera glare)
- The lacy outside pattern is different
- The eye is different with the lashes and more eyebrow is showing in mine.
While I only spent $5, it's hard to trust that stores like Ross or Marshalls are selling other legit items. Example #2: my roommate purchased a Chi flat iron for about $60 there and when we got home...it was a chi box. With another brand of straightener inside. That went straight back to the store, but I truly question what it is they are selling.
Take extra care when you aren't sure something is authentic because you never know what is going into the products or how the companies are testing them. In this case, the palette was actually made by Almar and I explored their website to learn more about what is in the products, etc.
I hope this was helpful. I know I made a lot of mistakes buying makeup when I first got into it. This is the first of a series (but don't worry, I'll set them up a week or so apart so you aren't overwhelmed with false products)